acquire followers quickly.
On the contrary, take the example of Facebook below, where studies show that posting more than once a day can have a negative effect on following (Facebook Likes).
8. Share Information From Several Sources
Some businesses make the mistake of only delivering content from their own website and blog. The main aim should always be to add value for your followers and this cannot be achieved if you are limited to sharing your content only.
9. Respond Timely
Respond timely not only to direct responses but also to all comments, brand mentions or hashtag references.
10. Schedule Your Posts at Optimal Times
Posting at certain times of the day produces better results than others. It is important to know what works best for your business and post at these times. You can take advantage of built-in scheduling facility of social media posting tools.
11. Share a Variety of Content Types
Some types of content get more attention and are popular among users e.g. images, videos, or infographics. Take advantage of these popular content types to increase your reach and get more exposure for your business.
12. Spread Your Posts
It is generally recommended to post at least 5 to 7 times per week in order to expand your network fast. For best results, spread your posts out on different times or days of the week rather than post all on one day and staying inactive for the rest of the week.
13. Be Consistent
Consistent approach helps to you build your following and makes you more credible and influential e.g. sharing posts at similar times or days.
14. Avoid Self Promotion and Don?t Oversell
Although driving sales is one of the ultimate objectives for most marketing methods, social media is an exception. In the face sales messages are generally frowned upon on social media and can damage your reputation and can easily lead to loss in followers. Try to share information that genuinely adds value for your users. It is OK to post the occasional product promotions but try to limit them to less than 10% of your total posts.s
15. Share All New Content You Produce
It is generally a good practice to share your content on all your social media profiles whenever you publish something online. This can be anything from a new page on your website, new blog post, a video on You Tube or a podcast.
16. Use a Good Third-Party Dashboard Such as HootSuite or Buffer
Free tools such as HootSuite of Buffer can save you a lot of time and boost your efficiency. Such tools enable you to post to all social networks at once, automatically schedule your posts, measure performance, and much more.
17. Automate Part of Your Social Media Marketing
A part of your social media marketing can be easily automated without affecting quality. The perfect example is to connect your blog to your social profiles so new posts are automatically shared. You can use free tools like Twitterfeed to do this.
18. Connect With Influential Users In Your Niche
The ability to use Social media to connect with other market experts and influential users within the niche can be easily overlooked by many businesses.? Building and fostering relationships with influential users will increase your own online influence whilst providing? opportunities for future partnerships and collaborations.
19. Engage Actively With Users e.g. follow, ReTweet, Like, Share and Comment on Posts
I have come across many businesses that use all their time on posting and do not devote sufficient time to engage with users. Following users in return, sharing their content, commenting on their posts are some ways to do this. This will get you noticed and help form better relationships with your audience.
20. Use Several Social Media Sites For Maximum Reach
For maximum exposure, businesses should use several social networks and not limit themselves to just Facebook and Twitter. Google Plus, Pinterest are equally important. Sites like Tumblr and MySpace can also prove beneficial as they tend to target slightly different demographics, thereby improving your reach.
What About You?Do you market your business using social media? What strategy do you use? Are you taking advantage of the simple techniques above? Please share your response by leaving a comment below?
Author K.Singh is the Director of Website Design Agency based in London and the Editor-in-Chief of Internet Marketing & Web design Blog.
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